On-Demand Webinar
Fundraising by the Numbers:
5 Key Stats to Fuel Your FY23 Success
We're all deep into our FY23 donor engagement plan, and you might be wondering, how am I doing? At RNL, our team of fundraising experts are constantly monitoring fundraising stats and we love to share.
So, how about a few numbers? Watch this 30-minute webinar for a peek into the massive RNL database of donor response to hear key stats on:
- Omnichannel impact: giving rates for texting, video, calling, direct mail, and digital ads. And most importantly, what happens when you use them together.
- Major and planned giving identification: stats from pre-gift officer outreach programs and the rate they can identify big givers ready to take the next step.
- Giving days: the FY22 average gift and how much major gifts matches, challenges, and offline giving contribute to the effort.
- Crowdfunding: stats on fundraising by type of campaign and what institutions raise in their first few years of crowdfunding.
- Digital Wallets: stats on how donors use a mix of Paypal, Venmo, Apple Pay, and other methods when they're available.
Watch this webinar and show off to everyone in your office after with some fresh stats to help drive your fundraising strategy.
About the presenters
Brian Gawor, CFRE, Vice President for Research, RNL
Brian is a 20-year higher education veteran and donor engagement expert who coordinates RNL's research and actionable insights to propel our partner's success. Brian presents regularly at CASE events, and hosts RNL's Fundraising Voices podcast and LinkedIn Live events.
Watch webinar now
