On-Demand Webinar
Exploring the Challenges and Solutions for Recruiting Online Students Today
Findings from the 2022 Online Student Recruitment Report
How do you successfully market your online programs? This is becoming the critical question for higher education marketers.
In early 2022, RNL conducted a survey of more than 1,600 prospective online students to help colleges and universities understand what they need to do to shape programs that online students want and then market those programs effectively.
This webinar explores results of this new survey, including insights for:
- How online programs should be structured in order to be attractive to today's students.
- The resources and platforms online students use to find online programs.
- How online students conduct research on programs of interest.
- The most important aspects of enrollment decisions.
- Key student expectations of online programs.
- The speed students expect for inquiry responses and enrollment decisions.
We break down the research, and share what we think are key strategies to engage this growing and crucial student audience.
About the presenters
Scott Jeffe, Vice President, Research - Graduate and Online, RNL
Over more than 20 years, Scott has worked with almost 200 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. With this focus on profiling the demands and preferences of non-traditional (working professional graduate, adult undergrad, online, etc.) students, Scott has developed a unique sensitivity to ensuring that programs align with student demand while upholding institutional mission and values. Scott was a research partner for 23 years, first at the College Board, then at Aslanian Group and EducationDynamics. He holds a BA in History from St. Lawrence University and an MPA from SUNY Albany.
Host: Brian Gawor, Vice President for Research, RNL
Brian is a 25-year higher education veteran and engagement expert who coordinates RNL research and actionable insights to propel our partner success. In his career, he's served in leadership roles in student affairs, enrollment, and fundraising. Hear Brian on the Fundraising Voices podcast and on RNL's regular LinkedIn Live broadcasts. Brian holds a BA from Knox College in political science, and a Master's in College Student Personnel from Western Illinois University, and is a PhD candidate at Illinois State University.
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