Enrollment Management Leadership Summits

The summit will be led by Ruffalo Noel Levitz facilitators with decades of enrollment management experience. Individual consultations will be included to discuss pressing issues for each institution.
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Day Prior to Summit

3:00-6:00 p.m.          Pre-Summit Individual Consultations for early arrivers

Day One

7:00-8:30 a.m. Summit check-in and Individual Consultations continue
7:30-8:30 a.m. Continental breakfast
8:30-8:45 a.m.  Welcome
8:45-9:45 a.m. Mega Trends in Enrollment Management
  Enrollment managers are currently dealing with the most turbulent environment in decades. Due to resource constraints, challenging demographics, rapid technological change, and increased scrutiny of the postsecondary enterprise by both government and the larger public, colleges and universities now face increased pressure to attract, retain, and graduate students. This session will explore the major environmental trends that are changing higher education. Through real-world examples, we'll discuss why Strategic Enrollment Planning is a powerful response. 
10:00 a.m.-11:00 a.m. Building Demand in a Competitive Market
  How do you reach students in a rapidly changing, fragmented environment? We'll share our research on marketing to today's students. Our in-depth analysis on student behavior and marketing technology will show you how to be prepared for the future. Learn search and direct marketing strategies, how to leverage your institution's website, successful application generation strategies, innovations in digital marketing, and how to create a well-rounded inquiry pool.
11:00-11:45 a.m. Improving Prospective Student Engagement
  Dive into the lost art of funnel management and identify core strategies that will help you prioritize resources and more effectively engage prospective students and their key influencers.
11:45 a.m.-12:15 p.m.  Key Takeaways: "Ask the Experts" Panel
12:15 p.m. Hosted lunch and discussions
1:45-2:45 p.m. Financial Aid & The Future
Achieve your recruitment and retention goals through the strategic use of financial aid. We'll review the latest trends on aid, RNL benchmarking data, and student perpeptions of affordability and aid. Get insight on market dynamics, discount rates, and how to use analytics to increase access and affordability.
3:00-4:15 p.m. Student Success Strategies
  How will you increase your retention and graduation rates in the years to come? We'll share benchmarking and sector trends to illustrate the critical data points to measure and monitor student progress, how to better assess student satisfaction and readiness for success in college, and how to retain adult and online learners.
4:30-5:00 p.m.
Small group brainstorming sessions
5:00-5:30 p.m. Share key takeaways from brainstorming sessions and day one
5:30-6:30 p.m. Hosted reception and individual consultations continue
6:30 p.m.
Dinner on your own - Free evening to enjoy the city


Day Two

7:30-8:30 a.m. Continental breakfast
8:30-9:30 a.m. Leveraging Data in Your Enrollment Management Process
  Learn how to build data sets to support better enrollment planning and decision-making so you can assess where you stand and how to move forward. We'll share critical data needs, how to measure academic and co-curricular demand, operational data, web analytics, and best practices for reporting.
9:45-11:00 a.m. Bringing It All Together
  Organize a successful campuswide enrollment planning effort with strategic enrollment planning fundamentals, annual planning tactics, and the right approaches to staff development and leadership. We'll help you identify key enrollment strategies and pinpoint next steps for putting them into action.
11:15-11:45 a.m. Small group brainstorming sessions
11:45 a.m.-12:15 p.m. Share key takeaways from brainstorming sessions and the summit
12:15 p.m. Adjournment - Individual Consultations continue


This is a preliminary agenda and is subject to change.

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