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The Research Toolkit™

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Target Population

Traditional-age undergraduates.

Method Used

Telephone interviews.

What It Reveals

Identifies the features and benefits that are most important to prospective students, and assesses whether students perceive your institution as offering those benefits. Identifies the types of information resources prospective students are most likely to use. Determines the general awareness of your institution among prospective students, and for those who do know of your institution, the depth of their knowledge about your campus.

How You Can Use The Results

Implement new marketing strategies for prospective students that will improve their awareness and deepen their level of interest in your institution. Compare perceptions of your institution against perceptions of your key competitors.

Strategy Roadmap Solutions

RNL Market Research

Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning

Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid

Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.

RNL Web Strategy and Interactive Marketing Services

Drive online engagement and build connections that produce great enrollment results.