Inquiry Pool Survey

The Research Toolkit™

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Target population

Traditional-age undergraduates.

Method used

Telephone interviews.

What it reveals

Identifies the features and benefits that are most important to prospective students, and assesses whether students perceive your institution as offering those benefits. Identifies the types of information resources prospective students are most likely to use. Determines the general awareness of your institution among prospective students, and for those who do know of your institution, the depth of their knowledge about your campus.

How you can use the results

Implement new marketing strategies for prospective students that will improve their awareness and deepen their level of interest in your institution. Compare perceptions of your institution against perceptions of your key competitors.

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