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The Research Toolkit™

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Target population

Ten competing institutions, identified by your campus.

Method used

“Secret shopper” study, analyzing your competitors’ communications and marketing.

What it reveals

Determines how quickly your competitors respond to inquiries and how often they send information. Evaluates the level of customization they use in their replies. Uncovers their key marketing messages to students.

How you can use the results

Identify key messages and communication methods used by competitors. Compare the quality and methods of your recruitment communications to those of your main competition. Develop new methods to promote your campus and convert inquiries to applicants.

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