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Competition Study

The Research Toolkit™

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Target population

Ten competing institutions, identified by your campus.

Method used

"Secret shopper" study, analyzing your competitors' communications and marketing.

What it reveals

Determines how quickly your competitors respond to inquiries and how often they send information. Evaluates the level of customization they use in their replies. Uncovers their key marketing messages to students.

How you can use the results

Identify key messages and communication methods used by competitors. Compare the quality and methods of your recruitment communications to those of your main competition. Develop new methods to promote your campus and convert inquiries to applicants.

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Strategy Roadmap solutions

RNL Market Research
Guide your enrollment decisions with solid research and data on academic demand, price sensitivity and cost, and other key areas.

RNL Strategic Enrollment Planning
Ensure long-term enrollment success and fiscal health by aligning your institution’s fiscal, academic, co-curricular, and enrollment resources with its changing environment.

RNL Comprehensive Consulting for Student Recruitment, Retention, and Financial Aid
Make your enrollment efforts more effective and efficient—from awareness to financial aid awarding to graduation.

RNL Web Strategy and Interactive Marketing Services
Drive online engagement and build connections that produce great enrollment results.

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