HomeEnrollment Management2020 Enrollment Management Research from RNL

Answer key questions for marketing, recruitment, and student success with RNL’s benchmark and trend reports

Every year, RNL conducts extensive research on enrollment practices, student behaviors, financial aid data, and additional trends and benchmarks. Thousands of enrollment professionals download our reports every year to help them compare their performance to their peer institutions, optimize their strategies, and better serve their students. Here are some of the questions our 2020 reports can help you answer.

How much does it cost institutions like yours to recruit a student?

Cost of recruiting an undergraduate student in 2020Cost of Recruiting an Undergraduate Student Report

2020 Cost of Recruiting an Undergraduate Student Report

This report provides key benchmarks and data on enrollment costs, staffing levels, and budget priorities related to student recruitment and marketing.

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How do transfer students search for a new college to attend?

Transfer Student E-Expectations how they search for a college website

E-Expectations of Transfer Students

2020 E-Expectations of Transfer Students

This study of 1,100 transfer students examines the resources they use, their behaviors, and their experiences regarding college websites, research resources, digital advertising, and more.

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What are the benchmarks for discount rates and net revenue?

2020 Discounting Report: Discount rates for privates

Discounting Report for Four-Year Institutions

2020 Discounting Report

Find benchmarks on financial aid, need, yield rates, and more for first-time-in-college and transfer students, pulled from data on 337,000 students at nearly 280 institutions.

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What are the key indicators for measuring student success and persistence?

Student Retention Benchmarks: Budget Figures

Student Success and Retention Benchmarks

2020 Student Retention Benchmarks Report

Discover 14 key retention benchmarks for first-year, second-year, and transfer students. The 2020 report also includes new benchmarks on retention expenditures.

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Let’s talk about how to turn data into actionable strategies and terrific results

Our experts in marketing, recruitment, and student success take a data-first approach in their work with campuses, helping them assess, analyze, and act. Ask for a free consultation and see how we can do the same for you.

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What are the top priorities and needs of first-year students?

Freshman Motivations Top Priorities

National Freshman Motivation to Complete College Report

2020 Freshman Motivations Report

Explore what first-year students identified as their top motivations, priorities, needs, and challenges, and what you can do to strengthen their experience.

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What are the most effective graduate student enrollment practices?

2020 Graduate Marketing Practices: Communication Plan

Marketing and Recruitment Practices for Graduate Students

2020 Graduate Student Recruitment Report

See which practices graduate student enrollment professionals use and rate as the most effective, along discover opportunities to strengthen graduate student recruitment.

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Find more research, strategies, and resources

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