Answer key questions for marketing, recruitment, and student success with RNL’s benchmark and trend reports
Every year, RNL conducts extensive research on enrollment practices, student behaviors, financial aid data, and additional trends and benchmarks. Thousands of enrollment professionals download our reports every year to help them compare their performance to their peer institutions, optimize their strategies, and better serve their students. Here are some of the questions our 2020 reports can help you answer.
How much does it cost institutions like yours to recruit a student?
Cost of Recruiting an Undergraduate Student Report
This report provides key benchmarks and data on enrollment costs, staffing levels, and budget priorities related to student recruitment and marketing.
How do transfer students search for a new college to attend?
E-Expectations of Transfer Students
This study of 1,100 transfer students examines the resources they use, their behaviors, and their experiences regarding college websites, research resources, digital advertising, and more.
What are the benchmarks for discount rates and net revenue?
Discounting Report for Four-Year Institutions
Find benchmarks on financial aid, need, yield rates, and more for first-time-in-college and transfer students, pulled from data on 337,000 students at nearly 280 institutions.
What are the key indicators for measuring student success and persistence?
Student Success and Retention Benchmarks
Discover 14 key retention benchmarks for first-year, second-year, and transfer students. The 2020 report also includes new benchmarks on retention expenditures.
Let’s talk about how to turn data into actionable strategies and terrific results
Our experts in marketing, recruitment, and student success take a data-first approach in their work with campuses, helping them assess, analyze, and act. Ask for a free consultation and see how we can do the same for you.
What are the top priorities and needs of first-year students?
National Freshman Motivation to Complete College Report
Explore what first-year students identified as their top motivations, priorities, needs, and challenges, and what you can do to strengthen their experience.
What are the most effective graduate student enrollment practices?
Marketing and Recruitment Practices for Graduate Students
See which practices graduate student enrollment professionals use and rate as the most effective, along discover opportunities to strengthen graduate student recruitment.