University of Northern Iowa
Read how the University of Northern Iowa increased average gift by 80% in its digital fundraising pilot
The University of Northern Iowa (UNI) wanted to increase the effectiveness of its fiscal-year-end direct mail campaign. The university looked to maximize overall giving regardless of channel, and to accomplish that by piloting a digital advertising campaign with its alumni.
UNI turned to RNL to orchestrate the overall strategy, creative, testing, and analysis for the digital advertising pilot. In the test campaign, 60 percent of UNI’s prospects for its fiscal-year-end mailing received the mailing along with targeted digital advertising through the RNL Digital Dialogue product.
The results? Increases in average pledge, response rates, and ROI for the group that received the digital ads. Download the case study below to read all the details.