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University of Nebraska-Kearney

The University of Nebraska at Kearney (UNK) wanted to become more strategic in goal setting and long-term enrollment management planning, to grow its enrollment and also shape its classes more precisely.

Overview

The University of Nebraska at Kearney (UNK) wanted to become more strategic in goal setting and long-term enrollment management planning, to grow its enrollment and also shape its classes more precisely. The campus began working with Ruffalo Noel Levitz in August 2008. In just 10 months UNK had collectively written a recruitment plan and a strategic enrollment plan (their first ever). The campus went from having separate recruitment and retention committees to having a core enrollment management council streamlining goal setting and priorities. UNK also refined its data collection process to more strategically determine future enrollment strategies and has been setting more aggressive goals each year as a result.

Outcome

In fall of 2010, UNK experienced its seventh consecutive year of enrollment growth, reaching 6,753—its highest total since 1999. Additionally, the number of first-time freshman increased by 15.2 percent. Not only did UNK enroll more students from across the state of Nebraska, but they met key goals for out-of-state students in part by experiencing a 55 percent increase in first-year students from Colorado and an 11 percent increase in students from Kansas.

Testimonial

"The greatest thing about this project is that it has gotten our campus thinking strategically in terms of enrollment planning. We used to just think, 'Well, let’s increase enrollment a little bit each year.' There is so much more to it than that. Enrollment management is everything and everything affects it."

Dusty Newton
Director of Undergraduate Recruitment and Admissions


Case study used with the permission of University of Nebraska Kearney.

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