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University of Chicago

 

University of Chicago international fundraising case study

"When they had a chance to talk to an actual person about the Booth School, we received gifts from people who had never given before"

Opportunity
The University of Chicago wanted to reach out to alumni living outside of the US, including graduates of the world-renowned Booth School of Business Executive MBA Program.

Partnership
The university conducted a series of communications via mail and email, followed by outreach calls from Ruffalo Noel Levitz callers from our Buffalo call center in the United Kingdom.

Results
The calls, in combination with multichannel communication efforts of the university, produced a response rate of 38 percent and beat its total pledge goal by 160 percent.

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