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Pratt Institute (New York)

Objective

Raise the academic profile of incoming students, increase enrollment and access, and better understand the impact of varying discount strategies on the achievement of institutional goals.

Action

Conducted financial aid research to develop a strong merit scholarship and need-based strategy to build enrollment, fill programs, and significantly improve the student profile.

Results

Over the 13 years that Pratt Institute has used financial aid research from Ruffalo Noel Levitz, the Institute has achieved all its goals. It increased its average freshman GPA from 2.8 to 3.5, its average SAT from 1010 to 1170, and its overall enrollment from 3,000 to 4,780, with almost all programs now at maximum enrollment capacity. At the same time, it has been able to make its education more accessible and affordable to more low-income students and maintain the diversity of its students. Once a regional school, Pratt is now a national and residential school with 73 percent of its students coming from states other than NY State and 88 percent of freshmen living on campus. The Institute has built an additional freshman dorm as a result of its freshman class growth from 325 to 640.

Testimonial

“The relationship with [Ruffalo Noel Levitz] has helped Pratt become a first-choice school as a result of investing in its students, meeting enrollment goals, and subsequently investing additional revenue in its campus, programs, and services. [Ruffalo Noel Levitz] enabled us to establish institution-wide goals based on data and build consensus to identify what was most important to us as an institution.

“From the beginning, I felt I was working with a partner and a wise friend who helped us figure out how best to spend our limited amount of money in order to build a national enrollment, raise SAT scores, enable lower-income talented students to afford Pratt, and enroll the most talented and brightest students in the country. Her knowledge of the financial aid industry, benchmarks, and practices has ensured that our money is spent wisely and has contributed in large measure to the overwhelming success Pratt has experienced over the last 13 years. Pratt is grateful to her for the success we’ve experienced.”

Ms. Judith Aaron
Vice President for Enrollment Management


Case study used with the permission of Pratt Institute.

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