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Kansas State University

Read how one direct mail appeal at Kansas State University performed 200 percent better than one the year before.

Kansas State University had a fundraising direct mail appeal that had 200% greater result with donors.

Due to the nature of phoning, getting in touch with 100% of a callable database during your annual phonathon campaign is not a reasonable expectation. What can institutions and organizations do when they’re unable to reach valuable donors and prospects via phone? The answer is to maximize other donor communication channels. Ruffalo Noel Levitz created a direct mail appeal that specifically addresses that need.

Partnership

Kansas State partners with Ruffalo Noel Levitz to manage its on-campus phonathon operations along with most of the annual giving direct mail and email solicitations and cultivation efforts. This multichannel partnership enables a greater opportunity to optimize the overall success of the annual giving program by allowing analytics to fuel a data-driven strategy across all channels.

Results

Kansas State’s phone-responsive direct mail appeal launched in the fall of 2014 and continued to be sent daily throughout FY15. It generated a response rate 200 percent higher than the average direct mail appeal sent in FY15.

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How can you create your next great donor appeal?

Talk to our experienced fundraising strategists about how you can engage more donors more effectively through multiple communication channels—mail, email, phone, and crowdfunding.

Email us or call 800.876.1117. Or learn more about how our Annual Giving solutions can boost your fundraising results.

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