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Baylor University (Texas)

Baylor University (Texas)

Objective

Fulfill the mission of the university and support the Baylor 2012 vision by continuing to meet enrollment goals for new undergraduate students, increasing undergraduate retention rates, and improving graduation rates.

Action

Targeted financial aid, scholarship, recruiting, campus visits, admissions and student success strategies through financial aid analysis, market research, action plans, special programming, and regular consultations.

Result

In fall 2008, Baylor’s undergraduate enrollment topped 12,000 for the first time since 2001 and the university surpassed its new student enrollment goal, welcoming the second largest freshman class in university history. Additionally, diversity of the incoming class is at an all-time high of 31.5 percent. Baylor achieved all of this while maintaining a mean SAT score over 1200 for three consecutive years.
Retention rates for all undergraduate, provisionally accepted, and transfer students have increased and the first- to second-year retention rate remained stable. Baylor also increased the four- and five-year graduation rates among undergraduate students.

Testimonial

"Our association with the [Ruffalo Noel Levitz] team since 1997 has been instructive, challenging, and exhilarating. They not only helped us develop an enrollment plan initially which was very successful, but they also helped us restructure that plan in 2003 when we had a setback in enrollment due to a significant tuition increase. Currently they are helping us deal with the phenomenal demand we are experiencing. We have always been able to count on the [Ruffalo Noel Levitz] team to give us good advice, new ideas, and great support." 

Diana Ramey
Assistant Vice President for Enrollment


Case study used with the permission of Baylor University.

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