Thanda Maceo

Vice President and Consultant

Thanda Maceo, Vice President and ConsultantSandusky, OH

Thanda Maceo joined Ruffalo Noel Levitz in 2013, having worked in the enrollment management field for 22 years prior. The common thread over the course of Thanda's career in EM has been his acceptance of enrollment challenges of varying degrees at a variety of institution types—and his ability to overcome those challenges. In his tenure as an enrollment manager, he has delivered sound enrollment management practices and successfully engineered systems and processes to realize significant enrollment gains.

He started his career as Assistant Director of Admission at the University of Cincinnati (UC) in 1991, after eight years as a sales representative and key account manager at Procter and Gamble. While serving at UC, Thanda was invited to join a new administrative team at Central State University (OH) as Director of Admission. Over the next four years, he built an effective admission team and recruitment apparatus from the ground up, which led to significant enrollment gains. He also twice served as interim director of student financial aid during this period.

Following his time at Central State, Thanda joined Universal Digital Communications (UDC) as Senior Enrollment Management Consultant. In 2003, Thanda left UDC to become Dean of Enrollment Management at Bethany College (KS). During his time here he began an eight year partnership with Ruffalo Noel Levitz, which continued when he served as Vice President for Enrollment Management and Marketing at Heidelberg University (OH) and Vice President for Enrollment Management at Ursuline College (OH). After a time as Executive Director for Enrollment Management at Antioch University Midwest, Thanda established his own EM consulting firm, TBM Consultants, LLC.

Thanda has presented at state, regional, and national enrollment conferences including AACRAO and NACAC. He has also conducted webinars on recruitment and retention with Academic Impressions. Thanda's education background includes a BS in Economics from Xavier University (OH) and MBA from Heidelberg University (OH). He has also completed 18 hours of graduate coursework in Educational Foundation from the University of Cincinnati.

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