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Sarah Coen

Senior Vice President, Consulting Services

Sarah Coen, Senior Vice President, Consulting ServicesSarah Coen offers nearly two decades of experience in new student recruitment, financial aid, orientation, and staff development. She is especially adept at developing and implementing comprehensive communication plans for managing new student enrollment and at applying predictive modeling toward enrollment management.

Ms. Coen has served more than 30 institutions in the United States and Canada during her consulting career with Ruffalo Noel Levitz, including small and large four-year private, two-year public, and four-year public institutions. In addition, she has worked with system-level projects in both Louisiana and Maine. Her primary areas of focus are inquiry pool development, relationship management, communication flow development, database management, campus visit programming, staff development, and financial aid strategy.

Ms. Coen's work has helped her clients achieve results such as: 

  • A 19.5 percent increase in enrollment and a 5 percent increase in yield in just one year for a large private institution.
  • A steady double-digit increase in new student enrollment for a small private institution. This increase was repeated three years in a row and included growth in both first-time-in-college and transfer students
  • Changes to recruitment, retention, and financial aid strategies that led to a 23.5 percent increase in new first-year student enrollment and a 5 percent increase in student retention at a large private institution.
  • Changes to new student recruitment, financial aid, and retention initiatives that led to a 5 percent increase in new student enrollment for a comprehensive four-year public institution. 

Previous campus experience

Before her position at Ruffalo Noel Levitz, Ms. Coen served as director of admissions at Transylvania University (KY). During her tenure at Transylvania, she has helped engineer the record gains in applications, freshman enrollment, and net revenue. In addition, academic quality and freshman-to-sophomore retention rates increased during her time at Transylvania, resulting in the largest enrollment in the university's 225-year history.

Ms. Coen also served as director of admissions at Commonwealth College (VA), receiving the institution's Employee of the Year Award. She was assistant director of admissions at the University of Michigan-Dearborn, and prior to her work in college admissions, Ms. Coen worked with the American Red Cross as a public relations specialist. 

Memberships and education

Ms. Coen holds a master's degree in public administration from Central Michigan University. 


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