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Patricia Maben

Senior Vice President, Product Strategy

Patricia Maben, Senior Vice President, Product Strategy, Ruffalo Noel Levitz

Patricia Maben has been with Ruffalo Noel Levitz since 2006. Prior to that, she spent 13 years in admissions, and, as a vice president for enrollment, was a successful client of Ruffalo Noel Levitz using RNL Enrollment Marketing Services to shape enrollment through increasing completed applications and lowering discount rates while growing new student enrollment. Ms. Maben was a leader in the development of Enhanced Search Strategies that, today, is a preferred solution by over 200 colleges across the country.

Having worked with Ruffalo Noel Levitz since 2003 as both a client and as an advisory board member, and consulting with more than 50 colleges since 2006, she offers unique insights and experience into the comprehensive services offered through the Enrollment Management division.

Ms. Maben brings a high level of analytical and critical thinking that is essential for enrollment management success today. As the leader of our Enrollment Marketing team, she understands the value of research to drive solutions and product development, focuses on technology as a vehicle to enrollment marketing solutions, and is forward thinking with an eye on leading innovative solutions (rather than chasing them). She believes that any marketing solution requires a professional with a strong understanding of higher education, in particular enrollment management, to successfully implement any plan.

Like others at Ruffalo Noel Levitz, her passion for higher education is exhibited through her professional contributions. She has presented at several conferences within the industry and currently maintains professional membership at NACAC.

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