Dayna L. Carpenter, CFRE

Associate Vice President

Dayna L. Carpenter, CFREDayna Carpenter joined the Ruffalo Noel Levitz Fundraising Management Division in November 2016 as Associate Vice President and Consultant, representing clients in the Mid-Atlantic region. Ms. Carpenter works with colleges, universities, and other nonprofit organizations to design and implement successful development programs. Her experience encompasses the establishment of new programs and best practices in annual giving—including strategic planning, development analytics, direct marketing, calling programs, and volunteer management.

Previous campus experience

With more than 10 years of experience in annual giving and membership development programs, Ms. Carpenter most recently served as the director of annual giving at the University of Maryland, Baltimore County - UMBC (MD), where she led a multichannel annual giving program that incorporated direct mail, calling, and innovative online solicitation techniques. In 2011, she introduced UMBC’s formalized in-house student calling program. Ms. Carpenter also led the integration of development initiatives throughout UMBC’s 50th Anniversary Celebration, coordinating efforts between major gifts, advancement services and donor stewardship, and other campus partners. Through her work at UMBC, alumni contributions to academic departments increased by 484 percent in individual donors and 340 percent in dollars raised.

Prior to that, she served as a phonathon manager at State University of New York, College at Oneonta (NY), where she developed and implemented phone solicitation and segmentation strategies. Ms. Carpenter has served as a volunteer in a number of leadership positions including on the board of directors for the Northeast Annual Giving Conference and the Council for Advancement and Support of Education, District II (CASE).


Ms. Carpenter holds an MS in Strategic Fundraising and Philanthropy from Bay Path University (MA) with a concentration in Higher Education Fundraising and a BA in studio art from University of Maine, Orono (ME). She completed her thesis on crowdfunding in higher education and has presented at a number of conferences and roundtable sessions on the topic.

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