Wendy C. Beckemeyer

Senior Associate Consultant

Noel-Levitz consultant Wendy BeckemeyerWendy Beckemeyer is vice president of enrollment management at Robert Morris University (PA). In her current position, she oversees admissions for the university's undergraduate, graduate, online, and off-campus students, along with financial aid.

With more than 17 years as a vice president and more than 20 years in the field, she has also served at Chatham University (PA), Alfred University (NY), Colby-Sawyer College (NH), Cottey College (MO), and California Lutheran University. Each of her prior institutions experienced record enrollment and decreasing discount rates. Successes including historic funnels and outcomes at Robert Morris University and Alfred University, as well as a 27 percent increase in the student body at Colby-Sawyer. As a senior associate consultant with Ruffalo Noel Levitz, her primary areas of expertise include predictive modeling, geodemography, financial aid leveraging, admissions communications, team building and strategic enrollment planning.

Ms. Beckemeyer has worked with more than a dozen Ruffalo Noel Levitz client partners over the past fourteen years as a consultant. USA Today/CASE Hotline also featured Ms. Beckemeyer for 10 years as an admission and financial aid expert. She was also a major contributor to a nationally published book, Financial Aid for College, by Pat Ordovensky.

Presentations, associations, and education

Among her professional presentations, Ms. Beckemeyer has shared her expertise on the following topics: "Needles in a Haystack: Gain a Competitive Edge by Connecting with the Right Prospects" (North American Enrollment Management Institute); "Geodemography and Predictive Modeling" (National Conference on Student Retention); "What's Next for Enrollment Management" (National College Board meeting); "Trading Spaces—Higher Ed Style," "Herding Cats: Team Building for Success," and "New Hot Markets" (National Conference for Student Recruitment, Marketing and Retention).

Ms. Beckemeyer is a member of the National Association for College Admission Counseling (NACAC), American Association of Collegiate Registrars and Admissions Officers (AACRAO), and the College Board. She has an MBA in marketing from California Lutheran University. 

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