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Samantha Veeder

Associate Consultant

Samantha VeederSam is the associate dean of college enrollment and director of financial aid at University of Rochester, a private institution and top-tier research university with total enrollment of approximately 6,000 undergraduates and nearly 3,500 graduate students and total administered financial aid of over $142 million. Sam has over 23 years of experience in the financial aid profession, previously serving as director of financial aid at Syracuse University, Nazareth College, Hobart & William Smith Colleges and Keuka College and as a senior consultant with our firm.

Over the years, Sam has been active in state, regional, and national professional organizations. She has served as treasurer of both the New York State Financial Aid Administrators Association (NYSFAAA) and the Eastern Association of Student Financial Aid Administrators (EASFAA), and is currently serving as vice president of EASFAA and member of the College Board Middle States Regional Advisory Committee and National CSS (College Scholarship Service) Assembly of the College Board. Sam is the recipient of the NYSFAAA Sister Bernadine Hayes and Rusty Hopkins Service Award, the NYSFAAA Region III Service Award, and the EASFAA Leadership Award. She is a frequent presenter at financial aid nights, workshops and conferences particularly on technology, financial aid, and enrollment management topics.

Sam is a graduate of Ithaca College with a B.S. in health services administration and Nazareth College with a M.S. in management.

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