Kent R. Hopkins

Senior Associate Consultant

Noel-Levitz associate consultant Kent HopkinsKent Hopkins offers 25 years of experience in enrollment management as a consultant and a campus professional. His areas of expertise include strategic enrollment planning, project management, applying emerging technologies to enrollment, and consulting for student recruitment, financial aid and retention.

Mr. Hopkins consults for Ruffalo Noel Levitz from his position as vice provost of enrollment management at Arizona State University, where he is responsible for the total enrollment strategy and operations of the university, overseeing 150 staff members in the offices of Admissions, Financial Aid and the Registrar. These responsibilities extend over the four Arizona State campuses, the university's online campus, and proposed four-year campuses throughout Arizona.

Mr. Hopkins has also served in previous campus positions as dean of enrollment management at the University of Toledo (OH) and director of undergraduate admissions at St. Louis University (MO).

Before coming to Arizona State, Mr. Hopkins was vice president for consulting services at Ruffalo Noel Levitz. During his 10-year tenure at the firm, he consulted with more than 100 two-year and four-year institutions, both public and private. His clients have included West Virginia University (including its Potomac State College and Institute of Technology), Auburn University, Kent State University, Delaware State University, , University of Oregon, Purdue University, University of Nevada Reno, , Davidson County Community College (NC), the University of Texas at Arlington, Utah State University, Georgia State University, and universities in the University of Louisiana system.

His work has helped institutions increase their enrollment, maximize revenue, and shape their classes, including:

Increases of 24 percent in admits and enrolled students, 58 percent in net revenue, and 30 points on SAT averages for a flagship state university in the East. A 10.3 percent increase in admit volume and an 11.7 percent increase in first-year enrollment from fall 2004-2005 for a state university in the West.
Development of strategic enrollment and annual recruitment and retention plans at the undergraduate level for a state university in the Midwest, as well as a system-driven communication plan at the graduate level. A 30 percent increase in freshman enrollment and an 11.5 percent overall enrollment increase in one year for a state university in the East.

Mr. Hopkins has also presented numerous seminars at national and regional professional development conferences.


Mr. Hopkins holds a BS in journalism and mass communication and a MS in higher education administration from Iowa State University. 

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