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Joseph Watts

Associate Consultant

Noel-Levitz consultant Joseph WattsJoseph Watts offers more than 30 years of experience in a variety of enrollment management positions, specializing in strategic enrollment planning, admissions and retention research, and admissions office strategy and operations. He is currently a senior fellow at the American Council on Education.

Previously, Mr. Watts worked for the Institute for College and Career Success with a staff focused on improving career planning and college access efforts in schools. He served as an advocate for K-16 initiatives and collaborations at the state and national levels.

Prior to that position, he served at the University of North Carolina System and Appalachian State University (NC). For most of his career, Mr. Watts directed Appalachian State's enrollment services and admissions offices, and also oversaw the offices of orientation, advising, learning assistance, and the registrar. Mr. Watts was responsible for developing and implementing annual enrollment plans focusing on both recruitment and retention. Enrollment results credited to his leadership include higher quality freshman classes, greater geographic diversity, and larger incoming class sizes overall.

Mr. Watts also worked for the University of North Carolina System for eight years. In addition to his primary work in improving access to higher education he also worked on systemwide enrollment projects such as increasing the retention and graduation rates on the campuses and increasing the number of students preparing to be teachers.

Associations and education

Mr. Watts is a long-time member of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and the National Association of College Admissions Counseling (NACAC). In addition, he has been involved with a number of statewide and national educational committees, including five separate task forces on improving the quality of higher education.

Mr. Watts holds an MA in student personnel from Appalachian State University. 

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