Dan David García

Senior Associate Consultant

Ruffalo Noel Levitz consultant Dan David Garcia

Dan David García serves as a senior associate consultant for Ruffalo Noel Levitz. He has served as an enrollment consultant to a number of institutions, including The University of Arizona, McNeese State University (LA), Southern University and A&M College-Baton Rouge (LA), EDP University of Puerto Rico, and Pacific Northwest College of Art (OR).

Mr. García currently serves as associate vice president, enrollment management at the University of Texas at Arlington (UTA). Prior to joining UTA, Mr. Garcia served as vice president for enrollment management at West Texas A&M University and as associate vice chancellor for enrollment services at the University of Washington Tacoma.

He has been responsible for providing executive leadership, definition, and organization to the division of enrollment management. He has overseen instrumental campus departments including the offices of admissions, registrar, and financial aid.

During his tenure at West Texas A&M University (2007-17), total enrollment increased each year, undergraduate enrollment increased by 25 percent (from 5,770 to 7,008), first-year student applications increased by 236 percent (from 1,900 to 6,400), and out-of-state enrollments increased by 328 percent (from 435 to 1,861). In fall 2013, West Texas A&M University reached the highest enrollment in the institution’s 103-year history.

Prior to joining West Texas A&M University, Mr. Garcia served as associate vice chancellor for enrollment services at the University of Washington Tacoma where he directed the university's enrollment management initiatives and assisted with publications, marketing, and campus relations. During his seven-year tenure, enrollment increased from 1,600 to 2,300, with enrollment targets consistently met or exceeded.

Associations and education

Mr. García is an active participant in organizations such as the American Association of Collegiate Registrars and Admissions Officers (AACRAO), in which he has served as the chair of the Latino/Latina Caucus and on the board of directors as the Association's vice president for access and equity. In 2013, he was elected by the membership to serve as the AACRAO president. He authored a chapter in the 2008 AACRAO publication, The College Admissions Officer's Guide, titled "Predicting Enrollments and Yields." He is a regular presenter at national and regional conferences on the subjects of marketing, data management, recruitment, and retention, particularly of underrepresented student populations.

Mr. García received his master's degree from the University of Houston-Clear Lake (TX). He speaks Spanish and English.

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